ADitude: Using Data to Inspire Extraordinary AD Creative, by Peter Daboll
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ADitude: Using Data to Inspire Extraordinary AD Creative, by Peter Daboll
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At last, a book that puts ad creative in its proper place to drive brand success. ADitude empowers and advises advertisers and agencies to leverage the data to unleash creative power, impact brand performance, and out market the competition. Written by Peter Daboll, one of the leading minds in ad creative measurement, ADitude discusses how using data effectively throughout every stage of the creative process produces ads that consumers choose to view from beginning to end, rather than ignore.
Daboll draws from his vast experience, exploring lessons learned throughout advertising history to present day, identifying obsolete rules that wrongly guide many marketers, while warning against modern-day modeling pitfalls. ADitude shows the difference between testing and guessing, and why experimentation is always better than relying on assumptions that lure marketers into dangerous ROI traps. Daboll's logical recommendations for an iterative versus sequential approach to measuring creative effectiveness guarantees maximum impact for any ad or campaign.
ADitude: Using Data to Inspire Extraordinary AD Creative, by Peter Daboll- Amazon Sales Rank: #151907 in Audible
- Published on: 2015-11-25
- Format: Unabridged
- Original language: English
- Running time: 280 minutes
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Most helpful customer reviews
1 of 1 people found the following review helpful. I actually liked this book a lot By Creative Guy I actually liked this book a lot. While I can understand while one reviewer thought it was too much about one company, I didn't really think so. Its more about the importance of testing and experimenting, and many companies can help with that. I also liked the discussion about data and models.. some good cautionary examples.
1 of 1 people found the following review helpful. Fun read and you'll learn something! By G- Great reminders about thinking outside the box and using information instead of ignoring it. Loved the examples of old, iconic ads and the Super Bowl ads...entertaining and enlightening.
1 of 1 people found the following review helpful. Interesting insights for video ad space By NYrunner424 Great read covering an important topic for the industry.
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