Leading Through Language: Choosing Words That Influence and Inspire, by Bart Egnal
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Leading Through Language: Choosing Words That Influence and Inspire, by Bart Egnal
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Become a more effective leader—cut the jargon and say what you mean
Leveraging. Strategizing. Opening the kimono. Unlocking human capital. Trying to nail that BHAG. All on a go forward basis. These are only a few examples of the jargon-ridden language that is too often the mainstay of business communication. Jargon frustrates, confuses, and generally alienates listeners. Yet it's also everywhere, and using it can often seem like a mandatory requirement for anyone who wants to establish credibility in a professional workplace.
To be an effective leader, you must be brave enough to be the first to drop jargon in favor of simple, coherent language. This can be difficult if you've spent years immersed in business culture, but Leading Through Language will show just how much you've come to rely on jargon, why it's holding you back, and how to trim it away to more effectively convey information and ideas.
- Understand why jargon is reviled, yet ubiquitous
- Learn why "business speak" gets in the way of business
- Discover what kind of language influences and inspires others
- Convey ideas with clarity, energy, and conviction
- Approach all communication as an act of leadership
Communication often falls by the wayside in favor of more measurable data-backed performance metrics; but good communication has the power to improve metrics in every area of an organization. Leading Through Language is the business world's much-needed guide to true leadership communication, showing you how to eliminate idle talk and master compelling communication.
Leading Through Language: Choosing Words That Influence and Inspire, by Bart Egnal- Amazon Sales Rank: #233293 in eBooks
- Published on: 2015-11-18
- Released on: 2015-11-18
- Format: Kindle eBook
From the Inside Flap
Using blue-sky thinking, picking the low-hanging fruit, opening the kimono, unlocking human capital, leveraging core competencies. Much of today's business communication is so riddled with jargon that audiences are left confused and uninspired. So why is this kind of language so common? More importantly, what kind of language should leaders use?
In Leading Through Language, leadership communication expert Bart Egnal answers these questions. Egnal reveals why jargon is so prevalent in the workplace, and why it usually undermines those who use it. He demonstrates how effective leaders have the courage to reject fuzzy terminology in favor of the language of leadership. Simply put, the language of leadership is language that clearly and powerfully brings ideas to life for the audience.
Step by step, Egnal shows leaders how to inspire when they communicate. He explains how to approach communication as an opportunity to lead, by first defining a clear, convincing message, and then by delivering that message using powerful language. Leading Through Language makes clear how to choose words that bring a vision to life while conveying personal convictions. The book draws on extensive interviews with corporate leaders; accounting, law, and medical professionals; and athletes who provide insights into jargon and its implications for effective communication.
This book is not simply for executives — it is written for managers, technical specialists and for any professional who wants to move others to action when they speak or write. Leading Through Language is a practical guide for mastering the art of powerful communication that is clear and inspirational. Now leaders can share their ideas using jargon-free words that will engage and motivate their entire organization.
From the Back Cover
a practical guide to cutting the jargon and speaking as a leader
Advance Praise for Leading Through Language
"Leaders at all levels have to be able to communicate their ideas with confidence, passion and clarity. The Humphrey Group's methodology—set out in this book—has helped leaders at Goldcorp develop this crucial skill set." —Charles A. Jeannes, President and Chief Executive Officer, Goldcorp
"At RBC we want our leaders to be able to influence and inspire through communication. Bart and The Humphrey Group understand how to teach this important ability with clear, practical guidance, and have been instrumental in the development of our leaders." —Susan Uchida, Vice President, Learning, RBC Royal Bank
"The higher up in an organization you rise, the more important your ability to communicate becomes. If you are an executive already or aspire to be one at some point down the line, you need to be deliberate about the messages you share and the words you use to share them. This book will help you do both." —Chuck M. Fallon, Chief Executive Officer, FirstService Residential
"We often underestimate the physiological response our language can generate within a listener. Whether you want to inspire someone or deliver feedback, it is essential to choose your words with care so your message can be received in an emotionally-sensitive manner. This book explains how to do so." —Jorina Elbers, Assistant Professor of Neurological Sciences, Child Neurology, Lucile Packard Children's Hospital Stanford
"Deloitte's success depends on providing our clients with clear, compelling advice they can use to make sound business decisions. The guidance in this book has strengthened my ability to convey advice to my clients with clarity and conviction." —Michael Morrow, Partner and Senior Managing Director, M&A Advisory, Deloitte
"The most effective leaders I know are those who can translate complex ideas into easy-to-understand messages. They are clear thinkers, skip the jargon, and concisely deliver on their key messages. Leading Through Language shows how to do this every time you speak." —Geri Prior, Chief Financial Officer, Insurance Corporation of British Columbia
About the Author
BART EGNAL is President and Chief Executive Officer of The Humphrey Group, a global firm focused on building leadership communication skills. Egnal has spent over a decade working with senior executives and their teams to help them speak as influential, inspirational leaders. He helps individuals and organizations define and communicate ideas that lead to business results. He contributes to leading publications such as The Huffington Post, The Globe & Mail and PROFIT Magazine.
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Most helpful customer reviews
1 of 1 people found the following review helpful. Designed for business use, but quite useful for anybody focused on communication By Nathan Webster I teach freshman college writing, and this book should work for me on two levels -One, it will provide some good examples of the sorts of jargon and "academic speak" that students use without understanding its meaning, but because they think it sounds impressive. And it provides examples of junk language that fills space (especially when they're working toward a page requirement) without adding anything - and in fact often confuses their message.Written communication is more common in 2016 than ever before - but we pay less attention to those skills, and take it more for granted than ever before. This book reminds a reader of that, in a readable, breezy style.For example, "Using aspirational words," "Precise language," "Know your audience," are all important in business - but they apply to any writing as well. Young writers trying to present original research often forget - they want an audience to actually be interested! And the suggestions Bart Egnal offers all apply to the classroom.The second way it helps is by reminding ME that I must communicate effectively as well - both writing and speaking. I am the "leader" of the classroom, and just as the students use incorrect language to sound smarter than they are, I'll often find myself using buzzwords and academic jargon as a shortcut - but I'm not really communicating...I'm just hoping the students correctly interpret my meaning. A good example is saying something like "You have to understand the full context of Barbara Ehrenreich's Nickel and Dimed to grasp what she's saying about the working world." Do you know what I mean by "context?" No? Well, now you know what my students sometimes feel like! So it's something I try to be aware of. So his points about jargon are well taken.While this book is designed for a business audience and uses a lot of business-related examples to make its points, I found it readable and entertaining. I could just open to any random section and find a useful observation, so it's not a book I felt obliged to read start to finish. For example, I just flipped it open and came to "Authentic language is personal language." That's something students forget - they overwrite, use big words they don't know - and why? They aren't communicating THEIR message - but the message they think I want to hear. That's a perfect lesson!I would use Bart Egnal's observations and suggestions to inform my feedback to students and my own behavior as the "leader" of the group. This is not a classroom text, but for instructors looking for a different kind of approach than the academic texts were used to, this woudl be a useful resource.
1 of 1 people found the following review helpful. Great lessons on leading through language. By bronx book nerd This is one of the best business books that I've read in a while. Egnal teaches the reader how to be an effective leader through the language one speaks. He goes step by step, showing how one must have the leader's mindset and be prepared to speak in the language of leadership in any environment, be it a presentation, a meeting or on the elevator. Egnal notes how people go against their goals of speaking as leaders when they use jargon, and he provides a valuable scale of the type of jargon that's used, from the need to be efficient at the benign end to the need to hide wrongdoing or bad news at the malignant end. He shows clearly how each type of bad jargon can be a problem, resulting in miscommunication and confusion. Each chapter includes quotes from the numerous executives interviewed for the book, most of which are valuable in reinforcing the lesson. Egnal concludes the book with the elements of the language of leadership which include the language being visionary, audience-centric, jargon free, authentic, passionate, confident, positive, direct, concise, and professional, as well as using rhetoric.For each of these categories, Egnal gives good examples of doing it the wrong way, and sometimes does it humorously by writing in a way that exemplifies the incorrect method. He also includes great examples on how to use rhetorical tools like alliteration and antithesis to communicate effectively. Highly recommended for readers who want to lead effectively.
1 of 1 people found the following review helpful. Glad to Have This Book in My Library By Carolyn Howard-Johnson I am an editor and have written a book on editing. To be honest, I chose this book based on its cover and the fact that I try to read as many books as I can that explore any aspect related to words--grammar, linguistics, writing techniques, references. I have such a library! This book is unique among them. Lots of them refer to jargon, but nothing I've read break jargon into categories as Bart Egnal does. But he is really in top form when he gets to Part II of the book, Use Language of Leadership. He has a knack for anecdote and this section begins with a quotation from Dr. Martin Luther King--certainly inspirational enough--and it soars from there on.I have only one criticism and that is, though attractive to readers who might be interested in this topic, the cover is a bit misleading. I expected more suggestions for magic words and phrases--specific suggestions rather than general concepts. I mean, these are refrigerator magnets--the kind used by poets in a playful mood. When I closed the book, I felt a tad abandoned. I should have known. That kind of thing comes only from the writer's psyche. No one can do it for us.
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