The Robert Collier Letter Book, by Robert Collier
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The Robert Collier Letter Book, by Robert Collier
PDF Ebook The Robert Collier Letter Book, by Robert Collier
The Robert Collier Letter Book is by far the top book on writing sales letters. But it goes beyond that. As every great copywriter knows, these techniques are directly transferable to the Internet, whether through web copy or email or whatever. This book earned Robert Collier the distinction of being one of the greatest marketing minds in history. Robert Collier's sales letters were successful because he wrote to his audience's needs. As an expert in marketing, his sales savvy and writing expertise placed hundreds of millions of dollars in his clients' pockets.
The Robert Collier Letter Book, by Robert Collier- Amazon Sales Rank: #18752 in Audible
- Published on: 2015-11-25
- Format: Unabridged
- Original language: English
- Running time: 732 minutes
Where to Download The Robert Collier Letter Book, by Robert Collier
Most helpful customer reviews
56 of 60 people found the following review helpful. A top shelf class finally back in print By Ken McCarthy I'm surprised this book hasn't been reviewed yet. Collier's classic is THE guide to direct response copywriting. Right now as I write this, there's a used copy online fo $1,009.95 One friend who's paid five figures to write sales letters says he wouldn't let his copy go for $10,000 if he couldn't get another. It's pretty remarkable that this book is back in print at such a reasonable price. If you intend to make money from your advertising, this is a key book to read, study and master.
64 of 70 people found the following review helpful. Amazing!! This is a true direct marketing classic By Yanik Silver Robert Collier is one of the absolute greatest copywritersof all time. This book is simply a tremendous bargain sinceit hasn't been re-published in many years. I have 2 copiesof the original 5th edition on my bookshelf because I neverwanted to lose one. If you study Collier's work you can crankout winning sales letters that bring in the cash anytime youlike.I still personally use many of his sales letters ideas inmy own Internet business day in and day out.
19 of 20 people found the following review helpful. Collier is as relevant to your marketing today, as he was to others decades ago. By Bernie L. Malonson You may think that there is not alot you can learn to improve your marketing from a book that has its beginnings almost 70 years ago, and you would be wrong.Collier lived in a world where words mattered, and in fact (despite what you may think) they still matter.Words are the core essence of your marketing and sales messages, and in fact The Letter Book provides key insights into "Salesmanship In Print".* Gain your prospects attention.* Use facts to distinguish yourself from your competition.* Determine what makes you and your offering unique.* Focus on the prospects needs and desires, not your desire to sell.Direct marketing methods are sorely lacking in the curricula of modern business education, so it is in your interest to educate yourself.The Letter Book is a fantastic place to start.Cheers!
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