How to Write a Good Advertisement, by Victor O. Schwab
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How to Write a Good Advertisement, by Victor O. Schwab
Free Ebook How to Write a Good Advertisement, by Victor O. Schwab
2015 Reprint of 1962 Edition. Exact facsimile of the original edition, not reproduced with Optical Recognition Software. This is in effect a short course in copywriting, wherein Schwab offers concise, specific and tested information on every phase of copywriting, including: 100 good headlines and why they work; What the Illustration should and should not do; 22 ways to hold the reader longer; 14 instructive split-run tests and more. Schwab was the head of his own ad agency as well as a student of advertising.
How to Write a Good Advertisement, by Victor O. Schwab- Amazon Sales Rank: #433030 in Books
- Published on: 2015-11-10
- Original language: English
- Number of items: 1
- Dimensions: 9.21" h x .62" w x 6.14" l, .86 pounds
- Binding: Paperback
- 248 pages
Where to Download How to Write a Good Advertisement, by Victor O. Schwab
Most helpful customer reviews
4 of 4 people found the following review helpful. One of the best books to read and learn from for copywriting By Scott Sylvan Bell I took copywriting coaching from the legendary David Garfinkel and this is the first book he made me read as part of the coaching. What you will find is the right way to set up the copy to be written by you. Victor Schwab knew what he was doing as a writer and he details the ways to research, what to write and how to write it. If you are looking for the best books on copy this is one of them.
1 of 3 people found the following review helpful. A Very Good How To Book By GolfPro This book covers the basic psychologies of shoppers that hasn't changed over the many years of shopping. If you can get them to look for a quick minute, you will increase your chances of leading to a sale. This book shows you how to achieve that goal: Get a sale...
0 of 0 people found the following review helpful. Great book! I enjoyed it very much By Amazon Customer Great book! I enjoyed it very much. The only problem was that there were too many typo's in the kindle edition.
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